Face of Man


Face of Man's core business focuses on exceptional skincare treatments and grooming for the discerning modern man.

Developed utilising pure botanical products combined with advanced technology, the unique Face of Man skincare range is designed to work with nature to combat visible signs of ageing, eradicate clogged pores, acne, scarring, wrinkles, pigmentation, excess fat, as well as the removal of unwanted hair.

We have a loyal clientele where 90% of our business consists of repeat clients ranging from between 20 to 50 years of age from various backgrounds and ethnicities. In 1998, an opportunity presented itself for further expansion and this saw Face of Man salons growing across Singapore, as well as opportunities for growth globally through franchising.

Besides offering exceptional skincare treatments at affordable prices, Face of Man attributes its growth and sustainability to its core belief and values which lie at the heart of its success; the pursuit of excellence in beauty through continual development and upgrading of skills amongst our dedicated team of aestheticians. At Face of Man, training and upskilling is ongoing which all contributes to meeting outstanding standards of customer satisfaction and enhancing the overall customer experience.

Our Concept

We want to share this highly successful and niche business model with others through franchising. Through this opportunity, franchisees will have the ability to grow and develop in their own right while having our support in researching and developing new technology, products and discovering innovative marketing strategies to grow the brand even further.

We are looking for:

- Innovative and passionate individuals with a desire to set up a male skincare salon under the established brand name of Face of Man. A full business format franchise package will be provided to prospective franchisees who will then assume the role of owner-operator of the franchise business.
- Existing salon owners who wish to convert their business model to a Face of Man franchise business concept. We will assist with the conversion process to that of a full business franchise format and support wherever necessary.
- Established companies who see the potential and wish to invest in a highly successful franchise business concept.


(a) Proven business model

With 19 years (and counting) of business experience and more than 20,000 satisfied customers to date, you can rest assured that we have our business model honed to a tee. Operate your own business with ease, peace of mind and comfort within the knowledge that Face of Man will continue to provide you with the skills, systems, support and confidence to expand your business in the way that you desire.

(b) Comprehensive training

As a franchisee, you and your team will receive intensive training on every aspect of the business model, including on-the-job apprenticeship at various Face of Man outlets

(c) Salon Set-up

We will assist in site selection and guide you through the initial set up stage. This includes providing specifications for salon layout and any details regarding renovations as required.

(d) Simplicity of operation

No previous experience in running a skincare salon is needed. The operation is made simple through the unique proprietary operational system that has been developed over the years.

(e) Strong branding/ Corporate Identity

A global, cosmopolitan brand that blends nature, technology and innovation to meet the needs of the modern, discerning and sophisticated man

(f) R&D and shared experience

As part of the Face of Man franchise family, you will benefit from the R&D of new products and services by Face of Man. The experience accumulated by both the franchisor and other franchisees in the network will also be made available.

(g) Economy of scale

Economy achieved in the purchasing of products, pool advertisements and promotions will greatly increase the marketing impact of Face of Man services.

If you are interested in owning the franchise and being part of the growing Face of Man family, we'd love to hear from you! Kindly drop us an email at: jerome@faceofman.com.sg